8-10 Select several advertisements from a trade magazine. Analyze each one and determine what rational buying motives the advertiser is appealing to. Do any of these advertisements appeal to emotional buying motives? Then select a magazine that is aimed at a particular consumer group, for example Architectural Digest, Redbook, or Better Homes and Gardens. Study the advertisements and determine what buying motives they appeal to.

8-11 J.D. Power and Associates is a global marketing information services firm that helps businesses and consumers make better decisions through credible, customer-based information. The company provides an unbiased source of marketing information based on opinions of consumers. Visit www.jdpower.com and become familiar with the type of information services offered.