Rapport, 211
Rational Buying Motive, 167
Reciprocity, 56
Reference Group, 165
Referral, 178
Reflective Style, 99
Regional Account Manager (RAM)
Relationship Strategy, 35
Adapting, 76
Appearance, 82
Conversational Strategies, 84
Etiquette, 83
Four Key Groups, 75
Relationship Selling, 35
Self-Concept, 77
Self-Improvement, 85
Social Media, 84
Role Influences, 165
Remembering Names, 81
Reminder Presentation, 244
Retail Selling, 15
Return on Investment (ROI), 255
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