Practice Closing

Your success in selling can depend in large part on learning how to make these closing methods work for you. Gaining experience using adaptive selling techniques can result in increased recognition of opportunities and greater effectiveness.25 You may not master these approaches in a few days or a few weeks, but you can speed up the learning process with preparation and practice. Role-playing is one of the best ways to experience the feelings that accompany closing and to practice the skills needed to close sales. To prepare the role-play, anticipate various closing scenarios and then prepare a written script of the drama.26 Find someone (your sales manager, friend, or spouse) to play the role of the customer and give that person a script to act out. Practice the role-plays in front of a video recorder, and then sit back and observe your performance. The video monitor provides excellent feedback. Use the closing worksheet (see Figure 14.3) to prepare for practice sessions.

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