Trade publications provide a status report on every major industry. If you are a sales representative employed by SuperValu Stores, Fleming Companies Inc., Sysco Corporation, or one of the other huge, food-wholesaling houses that supply supermarkets, then you can benefit from a monthly review of Progressive Grocer magazine. Each month, this trade publication reports on trends in the retail food industry, new products, problems, innovations, and related information. Trade journals such as Institutional Distribution, Home Furnishings, Hardware Retailer, Modern Tire Dealer, and Progressive Architecture are examples of publications that might help salespeople identify prospects.