Chapter
1
Why LinkedIn?
In This Chapter
• Learn what’s so great about LinkedIn
• Discover how LinkedIn can be used to grow a business, brand, or career
• Get to know the parts of LinkedIn
• Put your LinkedIn goals in writing
Over 120 million people are actively using LinkedIn to network with professionals, build their careers, and grow their businesses and brands. You can do it, too. The sooner you get involved, the better positioned you’ll be to leverage the unique features of LinkedIn and open doors to more opportunities than you can imagine.
The challenge is knowing not only how to get started, but also how to strategically use LinkedIn to effect positive change for your business, your brand, and yourself. It starts with defining your goals and understanding the various elements of LinkedIn—and the many ways people and companies are using it. This chapter guides you through the basics, so you’re on the track to success from day one of your LinkedIn journey.