Part

3

Marketing Yourself Through LinkedIn

It’s time to promote yourself, your brand, or your business on LinkedIn! While continual self-promotion is a guaranteed way to fail on LinkedIn, there are many opportunities for indirect promotion and some acceptable self-promotion opportunities (as long as they’re not overused).

In Part 3, you learn how to use LinkedIn features and apps to demonstrate your expertise and abilities as well as for direct promotion. Get introduced to advertising on LinkedIn through LinkedIn Ads and learn how to integrate your LinkedIn efforts into your overall marketing plan. Finally, read through the tips and suggestions provided to use LinkedIn as a market research tool.