So far, we have only created ads and displayed them to the users on the frontend. However, statistics is an important aspect of advertising; we need to understand whether we were able to achieve the expected results from any given ad. We can go to the ads list and click the Stats link of any ad to see its statistics. This section shows impressions, clicks, and click-through rates for today, last month, this month, and all time. So, we can easily check whether the ad has given the expected results.