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by Michael Miller
YouTube
Title Page
Copyright
Contents at a Glance
Table of Contents
About the Author
Dedication
Acknowledgments
Introduction
I Marketing Your Business Online with YouTube
1 How YouTube Can Help You Market Your Business
2 Developing Your YouTube Marketing Strategy
3 Tips for Producing More Effective YouTube Videos
Profile: Blendtec
II Producing Your YouTube Videos
4 Understanding Audio/Video Technology
5 Shooting Webcam Videos
6 Shooting Semi-Pro Videos
7 Shooting Professional Videos
8 Editing and Enhancing Your Video
Profile: Charles Smith Pottery
III Managing Your YouTube Videos
9 Uploading Your Videos to YouTube
10 Creating a YouTube Presence
11 Incorporating YouTube Videos on Your Own Website
Profile: Annette Lawrence, Remax ACR Elite Group, Inc.
IV Working with YouTube Video Blogs
12 Managing a Video Blog
13 Integrating Text Blogs and Video Blogs
Profile: Stone Brewing Company
V Promotion and Monetization
14 Tracking Performance
15 Promoting Your YouTube Videos
16 Generating Revenues from Your YouTube Videos
Profile: D-Link
Index
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