Praise for YouTube for Business

“Be on the forefront of modern marketing using YouTube. Miller’s book provides a comprehensive reference that any small business owner can understand and implement.

This is the must-have, small business book of the year for any business interested in marketing on the Internet. Miller tells you everything you need to know about how to use YouTube as part of your marketing strategy.

Everything you need to know to get the marketing message for your small business heard in a very modern, economical way.

Miller has written a comprehensive guide to using YouTube as part of your marketing mix. This book is essential to any small business looking to make a big impact on a limited budget.”

—Judith Kautz, Editor, Small Business Notes

“If you’re looking for ways to promote your business, you can’t get much more effective than YouTube—and this book is the must-have tool for doing just that.”

—Wendy Boswell, Editor, About Web Search

No matter what type or size of business you’re running, Michael Miller’s YouTube for Business will guide you through the task of integrating YouTube into your overall marketing plan with ease. By taking nothing for granted and clearly defining the basics of social media marketing in today’s business world, Michael Miller can transform even the most inexperienced digital marketer into a confident and successful YouTuber.

—Ryan Hupfer, Author, MySpace For Dummies

Wow! I was blown away by this book. It covers not only obvious things like how to promote your video once it’s up on YouTube, but the even more important issues such as what kind of content works and even in-depth technical issues. This book is truly a comprehensive guide to YouTube for businesses of all sizes and types.

—Scott Allen, About.com Entrepreneurs Guide; Coauthor, “The Virtual Handshake” and “The Emergence of The Relationship Economy”

YouTube^®
for Business

Online Video Marketing for Any Business

Michael Miller

YouTube^® for Business: Online Video Marketing for Any Business

Copyright © 2009 by Pearson Education, Inc.

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-7897-3797-7
ISBN-10: 0-7897-3797-3

Library of Congress Cataloging-in-Publication Data


Miller, Michael, 1958-
 YouTube for business : online video marketing for any business /
Michael Miller.
      p. cm.
 Includes index.
ISBN 978-0-7897-3797-7
1.   Internet marketing. 2.   Webcasting. 3.   YouTube (Firm)   I. Title.
HF5415.1265.M556 2009
658.8'72--dc22
                                                               2008028344
Printed in the United States of America
First Printing: August 2008

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All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Que Publishing cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

Warning and Disclaimer

Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information provided is on an “as is” basis. The author and the publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book.

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Associate Publisher
Greg Wiegand

Acquisitions Editor
Michelle Newcomb

Development Editor
Kevin Howard

Managing Editor
Patrick Kanouse

Project Editor
Mandie Frank

Copy Editor
Mike Henry

Indexer
Brad Herriman

Technical Editor
John Rice

Publisher Coordinator
Cindy Teeters

Designer
Anne Jones

Composition
Bronkella Publishing

Contents at a Glance

Table of Contents

About the Author

Michael Miller is a successful and prolific author. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience.

Mr. Miller has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books for Que include YouTube 4 You, Making a Living from Your eBay Business, Tricks of the eBay Business Masters, and Googlepedia: The Ultimate Google Resource.

You can email Mr. Miller directly at [email protected]. His website is at www.molehillgroup.com, his YouTube channel is at www.youtube.com/user/trapperjohn2000, and his Video Blogging for Business video blog is at businessvideoblog.blogspot.com.

Dedication

To Sherry. It’s even better now.

Acknowledgments

Thanks to the usual suspects at Que, including but not limited to Greg Wiegand, Michelle Newcomb, Kevin Howard, Mike Henry, Mandie Frank, and technical editor John Rice.

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