Index
Numbers
720p resolution, 55
A
A-Cappella.com, 11
accessories, camcorders, 79-82
accounts, Director, 61
adding videos
personal websites, 169-170
video blogs, 190-192
addresses (websites)
accompanying text, including, 45
videos, including, 43-45
Adobe Premiere Elements, 113-114
Adobe Premiere Pro CS, 120-121
AdSense program (Google)
click-through advertising, 243
joining, 243-245
Advanced Video Coding, 58
advertising
brand awareness, 14
click-through advertising, 243
direct sales, 15
Google AdSense program
click-through advertising, 243
joining, 243-245
online video advertising, benefits of, 9-11
personal websites, embedded videos, 242-245
product advertising, 14
recruiting videos, 17
retail promotions, 15
advertisements
business video blogs, 31
company introductions, 31
company seminars and presentations, 32
customer testimonials, 31
employee submissions, 32
executive speeches, 31
expert presentations, 31
humorous spots, 33
infomercials, 28-29
instructional videos, 30
product presentations, 30
real estate walk-throughs, 30
repurposed commercials, 27-28
user submissions, 32
analog camcorders, transferring video from, 88
angles
professional videos, 107
semi-pro videos, 93-94
AOL Uncut Video, 236
apparel, semi-pro videos, 97-98
appearance, videos, improving, 35-40
Apple Final Cut Express, 117-118
Apple Final Cut Studio, 121-122
Apple iMovie, 111-112
approving
comments, 163-165
responses, 163-165
ArcSoft ShowBiz DVD, 114
Atom RSS feeds, 198
audio, microphones, 80-81
Audio-Technica ES943C lavaliere microphone, 81
AVI (Audio Video Interleave) file format, 57
AVS Video Tools video conversion program, 62
B
background music, adding, 126-127
backgrounds
seamless photographic background paper, 86
semi-pro videos, 91-92
basic viewership, tracking, 212-214
blip.tv, 236
blocking users, 166
Blogger.com, 190
blogs
text blogs, integrating, 195-200
video blogs, 185-186 adding videos to, 190-192
companies, promoting via, 205-206
creating, 66, 186-189, 201, 206-207
links, 198
managing, 193
promoting, 199
searches, 200
syndicating, 197-198
videos, promoting, 231-232
boom microphones, 80
brand awareness, 14
brevity, importance of, 41
broadcast options, videos, choosing, 138
broadcasting bulletins, 228-230
Bruner, Rick, 10
bulletins, broadcasting, 228-230
Burns, Ken, 116
business video blogs, 31
Buy.com, 249
C
camcorders
accessories, 79-82
analog camcorders, transferring video from, 88
consumer camcorders, 74-75
choosing, 76-77
formats, 75-76
digital camcorders, transferring video from, 87-88
DVD camcorders, 75
flash memory camcorders, 76
HD camcorders, 78-79
HDD camcorders, 76
HDV camcorders, 75
MiniDV camcorders, 75
prosumer camcorders, 78-79
two camcorders, using, 38
Canon XL2 prosumer camcorders, 78
case studies
Annette Lawrence, ReMax ACR Elite Group, Inc., 176-181
Blendtec, 47-50
Charles Smith Pottery, 129-132
D-Link, 247-251
Stone Brewing Company, 204-208
categories, videos, entering, 137
CCDs (charge-coupled devices), 38
Channel Design element, 147-148
Channel Info element, 147
Channel URL element, 150
channels, 145
Channel Design element, 147-148
Channel Info element, 147
Channel URL element, 150
Location Info element, 149-150
marketing, 151-152
Organize Videos element, 149
Personal Profile element, 149
personal websites, linking to, 170
personalizing, 147-151
profiles, viewing, 145-147
users, unsubscribing from, 167
video logs, managing, 151
charge-coupled devices (CCDs), 38
Charles Smith Pottery Pottery profile, 129-132
Chen, Steven, 8
clear messages, communicating, 42
click-through advertising, 243
close-ups, semi-pro videos, 94
clothing, semi-pro videos, 97-98
code, personal websites, embedding in, 170-174
codecs, 54
AVI (Audio Video Interleave), 57
choosing, 60-61
DivX, 58
DV (digital video), 58
Flash, 58
H.264, 58
MPEG (Motion Pictures Expert Group), 59-60
QuickTime Movie, 60
RealVideo, 60
WMV (Windows Media Video), 60
comments
approving, 163-165
enabling, 160-162
members, blocking, 166
negative comments, 165
removing, 166
responding to, 167-168
voting, 162
commercials
business video blogs, 31
company introductions, 31
company seminars and presentations, 32
customer testimonials, 31
employee submissions, 32
executive speeches, 31
expert presentations, 31
humorous spots, 33
infomercials, 28-29
instructional videos, 30
product presentations, 30
real-estate walk-throughs, 30
repurposed commercials, 27-28
user submissions, 32
communications, customers, online, 195-196
companies, promoting, video blogs, 205-206
company introductions, 31
company seminars and presentations, 32
compression, 53-54
configuration, video blogs, 190-192
consumer video equipment, 73-74
camcorders, 74-75
accessories, 79-82
choosing, 76-77
formats, 75-76
HD camcorders, 78-79
prosumer camcorders, 78-79
video-editing software, 82-83
contacts, viewing, 158
Contacts list, 156
content, videos, 27-33
improving, 40-43
contests
conducting, 235
offering, 156
contrasts, videos, 37
converting
video files, 128
videos to YouTube format, 61-62
credits, inserting, 125
customer testimonials, 31
shooting, webcams, 67
customers
communicating with online, 195-196
determining, 20-22
needs, determining, 22
viewers, converting to, 202-203
wants, determining, 22
CyberLink
PowerDirector, 114
D
D-Link profile, 247-251
Dailymotion.com, 236
date options, videos, 138
Dazzle Digital Video Creator, 88
deleting
negative responses, 166
videos, 142
descriptions, videos, entering, 137
desires, customers, determining, 22
Dickson, Tom, 47-49
Digg.com, 199
videos, promoting on, 234
digital camcorders, transferring video from, 87-88
digitally shooting semi-pro videos, 89
direct sales, 15
achieving, 239-242
tracking, 220-221
Director accounts, 61
Discovery tab (Insight tool), 217-218
DivX codec, 58
DV (digital video) file format, 58
DVD camcorders, 75
E
editing
shooting for, 96
shots together, 123
video information, 141-142
videos, 38-39
educate-and-sell videos, 13
educational videos, creating, 131-132
edutainment, 40
effectiveness, tracking, 218
email, marketing videos, 231
embedded video player, customizing, 172-173
embedded videos, personal websites, advertising around, 242-245
embedding
enabling, 160-163
videos, personal web-sites, 170-174
employee communications (videos), 17
employee submissions (videos), 32
entertain-and-sell videos, 13
entertainment, importance of, 40
equipment
camcorders, 74-75
accessories, 79-82
choosing, 76-77
formats, 75-76
HD camcorders, 78-79
prosumer camcorders, 78-79
two cameras, using, 38
video equipment, purchasing, 37-38
video-editing software, 82-83
executive messages, semi-pro videos, 84
executive speeches, 31
expert presentations, 31
Extensible Markup Language (XML), 197
external microphones, semi-pro videos, 91
F
Facebook, videos, posting to profiles, 233
feeds, 197
field, professional videos, shooting, 105-106
file compression, 53-54
file formats (video), 56-60
AVI (Audio Video Interleave), 57
choosing, 60-61
DivX, 58
DV (digital video), 58
Flash, 58
H.264, 58
MPEG (Motion Pictures Expert Group), 59-60
QuickTime Movie, 60
RealVideo, 60
WMV (Windows Media Video), 60
Xvid, 60
files, video files, converting and saving, 128
Final Cut Express (Apple), 117-118
Final Cut Studio (Apple), 121-122
flash memory camcorders, 76
Flash video format, 58
Flixya.com, 236
formats, camcorders, 75-76
freeware, video-editing software, 110-112
FreeWebs.com, 190
friends
Friends list, adding to, 157-158
messages, sending to, 158-159
videos, sharing with, 227-229
Friends list, 156
friends, adding to, 157-158
Friendster.com, 190
G
AdSense program
click-through advertising, 243
joining, 243-245
GoogleData
Application
Programming
Interface (GData
API), 174
YouTube, purchase of, 9
GoogleData Application Programming Interface (GData API), 174
graphics
onscreen graphics, creating, 126
thumbnail images, choosing, 226-227
groups, 152
creating, 154-156
joining, 152-153
potential members, inviting to join, 155
videos, adding to, 156
GUBA.com, 236
H
H&R Block, 11
H.264 video format, 58
hard disk camcorders, 37
hard sells, avoiding, 42
HD camcorders, 78-79
HDD camcorders, 76
HDR-CX7 high definition HDD camcorders, 79
HDTV (high definition television), SDTV (standard definition television), compared, 54-55
HDV camcorders, 75
high quality videos, 56
humor, importance of, 41
humorous spots, 33
Hurley, Chad, 8
I
images, thumbnail images, choosing, 226-227
iMovie (Apple), 111-112
infomercials, 28-29
inform-and-sell videos, 12
information
importance of, 40
videos, editing, 141-142
Insight tool
Discovery tab, 217-218
performance, tracking, 214-218
Popularity tab, 216
Views tab, 215
instructional videos, 30
integrating text blogs with video blogs, 195-200
interactivity, tracking, 218
Intuit, 11
J-K
joining groups, 152-153
Jumpcut.com, 236
K-TEC, 47
K76 (Smith-Victor) professional studio lighting kit, 90
Karim, Jawed, 8
Kbps (kilobytes per second), 54
Kelley, Daniel, 247-250
Koch, Greg, 204-208
L
landing pages, 241-242
Lawrence, Annette, 176-181
letterboxing, 55
Levi’s, 11
lighting
professional videos, 107-108
linking
channels to personal websites, 170
videos, personal web-sites, 169-170
links, video blogs, 198
Listerine’s FreshBurst Surprise group, 153
lite versions, video-editing software, 110
live webcam videos, uploading, 69-71
LiveJournal.com, 190
Location Info element (channels), 149-150
Logitech, QuickCam Pro 9000 webcams, 64
lossless codecs, 54
lossy codecs, 54
M
M2Convert Professional video conversion program, 62
makeup, benefits, 106-107
managing video blogs, 193
map options, videos, 138
marketing
brand awareness, 14
business video blogs, 31
channels, 151-152
click-through advertising, 243
company introductions, 31
company seminars and presentations, 32
customer testimonials, 31
customers, determining, 20-22
direct sales, 15
embedded videos, advertising around, 242-245
employee submissions, 32
executive speeches, 31
expert presentations, 31
Google AdSense program
click-through advertising, 243
joining, 243-245
hard sells, avoiding, 42
humorous spots, 33
infomercials, 28-29
instructional videos, 30
messages, determining, 23-24
multiple-channel online marketing, managing, 202
online video advertising, benefits of, 9-11
product advertising, 14
product presentations, 30
promotions, determining, 22-23
real estate walk-throughs, 30
repurposed commercials, 27-28
results, measuring, 26
retail promotions, 15
strategies, developing, 19-33
user submissions, 32
measuring results, 26
MediaStudio Pro (Ulead), 119-120
members
blocking, 166
unsubscribing, 167
messages
clear messages, communicating, 42
determining, 23-24
friends, sending to, 158-159
reading, 159-160
Metacafe.com, 236
microphones, 80-81
boom microphones, 80
external microphones, semi-pro videos, 91
MiniDV camcorders, 75
Mountain Dew, 11
Movavi VideoSuite video conversion program, 62
movement, semi-pro videos, 92-93
Movie Maker (Windows), 110-111
MoviePlus, 114
MPEG (Motion Pictures Expert Group) file formats, 59-60
MPEG-1 file format, 59
MPEG-2 file format, 59
MPEG-4 file format, 59
MTV, 11
multiple sites, video blogs, posting to, 200
multiple takes, professional videos, 108
multiple-channel online marketing, managing, 202
music, background music, adding, 126-127
MySpace videos, posting to profiles, 234
N
needs, customers, determining, 22
negative comments, 165
removing, 166
responding to, 167-168
negative responses, removing, 166
Nero Ultra Edition digital multimedia-editing tools, 114
new media, 24
Nike, YouTube, use of, 11
Norris, Chuck, 49
O
off-site
professional videos, shooting, 105-106
reports, creating, 66
offices, semi-pro videos, shooting in, 85-86
on-the-scene reports, semi-pro videos, 85
online video advertising, benefits of, 9, 11
onscreen graphics, creating, 126
Organize Videos element (channels), 149
Ourmedia.com, 236
P
performance, tracking
basic viewership, 212-214
benefits, 211-212
direct sales, 220-221
Insight tool, 214-218
interactivity, 218
traffic, 219-220
Personal Profile element (channels), 149
personal websites
channels, linking to, 170
embedded videos, advertising around, 242-245
video links, adding to, 169-170
videos, embedding, 170-174
personalizing channels, 147-151
Piczo.com, 190
Pinnacle Studio video-editing program, 115-116
Pinnacle System Dazzle Digital Video Creator, 88
pixels, 54
Popularity tab (Insight tool), 216
“Pork and Beans,” 49
posting
video blogs, multiple sites, 200
videos
to Digg.com, 234
to Facebook, 233
to MySpace, 234
to video blogs, 191-192
posts, video blogs, creating, 188-189
Power Video Converter video conversion program, 62
PowerDirector (CyberLink), 114
Premiere Elements (Adobe), 113-114
Premiere Pro CS (Adobe), 120-121
private videos, creating, 17
product advertising, 14
product demonstrations, semi-pro videos, 84-85
product presentations, 30
product support, videos, 16
product training, videos, 16-17
production (videos), appearance, 35-40
products, directly selling, 239-242
professional videographers, hiring, 39
professional videos, 101
advantages, 101-102
disadvantages, 102-103
shooting
angles, 107
lighting, 107-108
multiple takes, 108
off-site, 105-106
preparing for, 106-108
studios, 103-105
professionalism, video production, 39
profile links, videos, including, 45-46
profiles
Annette Lawrence, ReMax ACR Elite Group, Inc., 176-181
Blendtec, 47-50
channels, viewing, 145-147
Charles Smith Pottery, 129-132
D-Link, 247-251
Digg.com, posting videos to, 234
Facebook, posting videos to, 233
MySpace, posting videos to, 234
Stone Brewing Company, 204-208
promoting
real estate videos, 178-180
videos, 180
community features, 227-230
content, 223-227
contests, 235
email marketing, 231
other video-sharing sites, 236
social networks, 232-234
web forums, 232
promotions, determining, 22-23
prosumer camcorders, 78-79
Pullum, John, 29
Q-R
Quick Capture feature, 69-71
QuickCam Pro 9000 webcams, 64
QuickTime Movie file format, 60
ratings, enabling, 160-163
re-editing videos, 39
reading messages, 159-160
real estate
promoting, 177-178
walk-throughs, 30
Really Simple Syndication (RSS), 197
RealVideo file format, 60
recruiting videos, 17
recycling videos, 39
Reddit.com, 199
remixing, designing for, 43
removing
negative comments, 166
videos, 142
reports (off-site), creating, webcams, 66
repurposed commercials, 27-28
RER Video Converter video conversion program, 62
resolution (video), 54
720p resolution, 55
HDTV (high definition television), 54-55
high quality videos, 56
lower resolution, exploitation, 55
SDTV (standard definition television), 54-55
semi-pro videos, 89
YouTube resolution limitations, 55
responses
approving, 163-165
negative comments, 167-168
negative responses, removing, 166
videos, enabling, 160-162
results, measuring, 26
retail promotions, 15
Revver.com, 236
Ronaldinho, 11
Roxio VideoWave video-editing program, 116
RSS (Really Simple Syndication), 197
rule of thirds, semi-pro videos, 94-95
S
sales
direct sales, tracking, 220-221
generating, 43-46
saving video files, 128
scenes, transitions, inserting between, 124-125
SDTV (standard definition television), HDTV (high definition television), compared, 54-55
seamless photographic background paper, 86
searches, video blogs, 200
consumer video equipment, 73-74
camcorders, 74-82
video-editing software, 82-83
executive messages, 84
on-the-scene reports, 85
product demonstrations, 84-85
shooting, 85-88
angles, 93-94
apparels, 97-98
backgrounds, 91-92
close-ups, 94
digitally, 89
editing considerations, 96
external microphones, 91
lighting, 90
movement, 92-93
resolution, 89
rule of thirds, 94-95
shot lists, 96
teleprompters, 96-97
tripods, 89
transferring to PCs for editing, 87-88
video blogs, 83-84
sending messages to friends, 158-159
services, directly selling, 239-242
sharing options, videos, 138
Sharkle.com, 236
shooting
professional videos
angles, 107
lighting, 107-108
multiple takes, 108
off-site, 105-106
preparing for, 106-108
studios, 103-105
semi-pro videos, 85-88
angles, 93-94
apparels, 97-98
backgrounds, 91-92
close-ups, 94
digitally, 89
editing considerations, 96
external microphones, 91
lighting, 90
movement, 92-93
resolution, 89
rule of thirds, 94-95
shot lists, 96
teleprompters, 96-97
tripods, 89
videos, 36-38
webcam videos, 67-68
shot lists, 96
shots, editing together, 123
ShowBiz DVD (ArcSoft), 114
simplicity, importance of, 42
sizes, videos, 36
slideshows, 39
Smirnoff, 11
Smith, Ashanti, 130-131
Smith, Charles, 129-132
Smith-Victor K76 professional studio lighting kit, 90
social networks, videos, promoting, 232-234
software, video-editing software, 38, 82-83, 122-123, 128
adding background music, 126-127
Adobe Premiere Elements, 113-114
Adobe Premiere Pro CS, 120-121
Apple Final Cut Express, 117-118
Apple Final Cut Studio, 121-122
Apple iMovie, 111-112
ArcSoft ShowBiz DVD, 114
choosing, 109-122
converting video files, 128
creating onscreen graphics, 126
creating special effects, 127
CyberLink PowerDirector, 114
editing shots together, 123
freeware, 110-112
inserting credits, 125
inserting titles, 125
inserting transitions between scenes, 124-125
lite versions, 110
MoviePlus, 114
Nero Ultra Edition, 114
Pinnacle Studio, 115-116
Roxio VideoWave, 116
saving video files, 128
Sony Vegas Movie Studio, 116
Sony Vegas Pro, 118-119
Ulead MediaStudio Pro, 119-120
Ulead VideoStudio, 117
Windows Movie Maker, 110-111
Sony HDR-CX7 high definition HDD camcorders, 79
Sony Vegas Movie Studio, 116
Sony Vegas Pro, 118-119
special effects, creating, 127
standard definition television (SDTV), high definition television (HDTV), compared, 54-55
Stone Brewing Company profile, 204-208
Straight No Chaser, 11
strategies, YouTube marketing strategies, developing, 19-33
studios, professional videos, shooting, 103-105
Stumb.com, videos, posting to profiles, 234
StumbleUpon.com, videos, promoting on, 234
subscribing to AdSense program, 243-245
Sunpak Readylite camera-mounted video lights, 80
syndication
enabling, 160-163
video blogs, 197-198
T
tags, 8
optimizing, 225
videos, entering, 138
takes, professional videos, 108
talent, 106
teleprompters, semi-pro videos, 96-97
templates, video blogs, 200
testimonials, shooting, webcams, 67
text blogs, video blogs, integrating, 195-200
thumbnail images, choosing, 226-227
TigerDirect.com, 248
titles, 137
inserting, 125
writing, 225
tracking
direct sales, 220-221
effectiveness, 218
interactivity, 218
performance
basic viewership, 212-214
benefits, 211-212
Insight tool, 214-218
traffic, 219-220
traffic, tracking, 219-220
transferring semi-pro videos to PCs for editing, 87-88
transitions, scenes, inserting between, 124-125
TubeMogul.com, 220
two cameras, using, 38
U
Ulead MediaStudio Pro, 119-120
Ulead VideoStudio, 117
“Uncommon Beauty in Common Objects: The Legacy of African American Craft Art”, 130
uniform resource locators (URLs), 169
unsubscribing users, channels, 167
Upload button, 136
Upload Complete page, 140
uploading
videos to You Tube, 135-140, 143
webcam videos, 68-71
URLs (uniform resource locators), 169
accompanying text, including, 45
videos, including, 43-45
user submissions (videos), 32
users
blocking, 166
channels, unsubscribing from, 167
V
Vegas Movie Studio (Sony), 116
Vegas Pro (Sony), 118-119
Velbon DV-6000 video tripod, 81
Veoh.com, 236
Viator Travel, 29
Video Blogging for Business blog, 187
video blogs, 185-186
companies, promoting via, 205-206
configuring, 190-192
creating, 66, 186-189, 201, 206-207
linking to, 198
managing, 193
multiple sites, posting to, 200
posts, creating, 188-189
promoting, 199
searches, 200
semi-pro videos, 83-84
syndicating, 197-198
templates, 200
text blogs, integrating, 195-200
videos, adding to, 190-192
video file formats, 56-60
AVI (Audio Video Interleave), 57
choosing, 60-61
DivX, 58
DV (digital video), 58
Flash, 58
H.264, 58
MPEG (Motion Pictures Expert Group), 59-60
QuickTime Movie, 60
RealVideo, 60
WMV (Windows Media Video), 60
Xvid, 60
video files, converting and saving, 128
video lists, personal web-sites, embedding in, 174
video logs, channels, managing, 151
video production, appearance, 35-40
video resolution, 54
HDTV (high definition television), 54-55
high quality videos, 56
lower resolution, exploiting, 55
SDTV (standard definition television), 54-55
YouTube resolution limitations, 55
video-editing software, 38, 122-123, 128
Adobe Premiere Elements, 113-114
Adobe Premiere Pro CS, 120-121
Apple Final Cut Express, 117-118
Apple Final Cut Studio, 121-122
Apple iMovie, 111-112
ArcSoft ShowBiz DVD, 114
background music, adding, 126-127
choosing, 109-122
credits, inserting, 125
CyberLink PowerDirector, 114
freeware, 110-112
lite versions, 110
MoviePlus, 114
Nero Ultra Edition, 114
onscreen graphics, creating, 126
Pinnacle Studio, 115-116
Roxio VideoWave, 116
scenes, inserting transitions between, 124-125
semi-pro videos, 82-83
shots, editing together, 123
Sony Vegas Movie Studio, 116
Sony Vegas Pro, 118-119
special effects, creating, 127
titles, inserting, 125
Ulead MediaStudio Pro, 119-120
Ulead VideoStudio, 117
video files, converting and saving, 128
Windows Movie Maker, 110-111
video-sharing sites, videos, promoting on, 236
videographers, hiring, 39
videos, 12
business video blogs, 31
comments
approving, 163-165
enabling, 160-162
negative comments, 165-166
company introductions, 31
company seminars and presentations, 32
contrasts, 37
converting to YouTube format, 61-62
customer testimonials, 31
Digg.com, posting to, 234
digitally, 89
direct sales, tracking, 220-221
editing, 38
educate-and-sell videos, 13
educational videos, creating, 131-132
effectiveness, tracking, 218
embedding, enabling, 160-163
employee submissions, 32
entertain-and-sell videos, 13
executive speeches, 31
expert presentations, 31
Facebook profiles, posting to, 233
groups, adding to, 156
high quality videos, 56
humorous spots, 33
infomercials, 28-29
inform-and-sell videos, 12
information
editing, 141-142
entering, 136-138
instructional videos, 30
interactivity, tracking, 218
length restrictions, 61
lengths, 41
lighting, 90
messages, determining, 23-24
MySpace profiles, posting to, 234
performance, tracking, 211-218
personal websites
embedding, 170-174
linking to, 169-170
private videos, creating, 17
product presentations, 30
production, professionalism, 39
professional videos, 101
advantages, 101-102
disadvantages, 102-103
shooting, 103-108
profile links, including, 45-46
blogs, 231-232
community features, 227-230
content, 223-227
contests, 235
email marketing, 231
other video-sharing sites, 236
social networks, 232-234
web forums, 232
purpose, establishing, 19-20
ratings, enabling, 160-163
re-editing, 39
real estate walk-throughs, 30
recycling, 39
remixing, designing for, 43
removing, 142
repurposed commercials, 27-28
resolution, 89
responses
approving, 163-165
enabling, 160-162
results, measuring, 26
sales, generating, 43-46
camcorders, 79-82
consumer video equipment, 73-77
executive messages, 84
HD camcorders, 78-79
on-the-scene reports, 85
product demonstrations, 84-85
prosumer camcorders, 78-79
shooting, 85-98
shooting, 36-38
sizes, 36
slideshows, 39
syndication, enabling, 160-163
titling, 137
traffic, tracking, 219-220
tripods, 89
transferring to PCs for editing, 87-88
video blogs, 83-84
video-editing software, 82-83
uploading to YouTube, 135-143
user submissions, 32
video blogs, adding to, 190-192
video-editing software, 122-123, 128
Adobe Premiere Elements, 113-114
Adobe Premiere Pro CS, 120-121
Apple Final Cut Express, 117-118
Apple Final Cut Studio, 121-122
Apple iMovie, 111-112
ArcSoft ShowBiz DVD, 114
choosing, 109-122
converting video files, 128
creating background music, 126-127
creating onscreen graphics, 126
creating special effects, 127
CyberLink PowerDirector, 114
editing shots together, 123
freeware, 110-112
inserting credits, 125
inserting titles, 125
inserting transitions between scenes, 124-125
lite versions, 110
MoviePlus, 114
Nero Ultra Edition, 114
Pinnacle Studio, 115-116
Roxio VideoWave, 116
saving video files, 128
Sony Vegas Movie Studio, 116
Sony Vegas Pro, 118-119
Ulead MediaStudio Pro, 119-120
Ulead VideoStudio, 117
Windows Movie Maker, 110-111
benefits, 65-67
customer testimonials, 67
off-site reports, 66
shooting, 67-68
uploading to YouTube, 68-71
video blog creation, 66
website addresses, including, 43-45
VideoStudio (Ulead), 117
VideoWave (Roxio), 116
VIDEOzilla video conversion program, 62
viewership
paying customers, converting, 202-203
tracking, 212-214
Insight tool, 214-218
viewing
channel profiles, 145-147
contacts, 158
Views tab (Insight tool), 215
Vimeo.com, 236
vlogs, 31
vlogs. See video blogs voting, comments, 162
vSocial.com, 236
W-X-Y-Z
Wagner, Steve, 204-208
wants, customers, determining, 22
Warner Brothers, 11
web forums, videos, promoting, 232
benefits, 65-67
customer testimonials, capturing, 67
off-site reports, 66
shooting, 67-68
uploading to YouTube, 68-71
video blogs, creating, 66
webcams, 63-64
website addresses
accompanying text, including, 45
videos, including, 43-45
Weezer, 49
White Castle Craver Video Contest group, 153
“Will It Blend?” advertising campaign (Blendtec), 48-50
Windows Movie Maker, 110-111
WMV (Windows Media Video) file format, 60
WordPress.com, 190
Wright, George, 48-49
writing titles, 225
Xilisoft Video Converter video conversion program, 62
XL2 (Canon) prosumer camcorders, 78
XML (Extensible Markup Language), 197
Xvid file format, 60
Yahoo! Video, 236
YouAreTV, 236
businesses, 11-12
channels, 145
managing video logs, 151
personalizing, 147-151
profiles, 145-147
choosing, 10-11
Google purchase of, 9
marketing capabilities, 14-17
origins, 7-9
popularity of, 9
videos, uploading to, 135-140, 143
ZippyVideos.com, 236