“Make the ordinary extraordinary.”

I fell in love with photography by looking at magazines like National Geographic, Time, and Life, and finding the beauty in the everyday moments and in telling the stories of “ordinary” people. That beauty has guided my photographic journey from the beginning, as I clearly knew what kind of photos I wanted to take. I still try to guide my work by this simple, self-imposed rule: Make the ordinary extraordinary.

To me, the good photos are not so much about finding fascinating subjects. The truth is that whatever is amazing to someone in one part of the world is completely normal and ordinary to someone in another part, and that what makes a subject amazing is not so much the subject itself, but rather the way it’s presented by the photographer. A beautiful person or an amazing location can look really bad if not photographed properly, while some of the most mundane things can catch your eyes for hours if photographed from the right angle and with the right light.

The trick is to keep an open mind, continue to be amazed by the world, be inquisitive and creative, and push yourself to see differently. Start by finding the beauty, good light, and interesting subjects in your own backyard. Until you learn to do this, I guarantee you that you won’t find them halfway around the world.

It’s not about finding amazing subjects; it’s about making every subject look amazing.

www.titoherrera.com

instagram.com/titoherrera