In this chapter, we discussed how to enhance your IoT data with both internal and external datasets. This can greatly enhance the opportunity to find value. By adding this additional data, you can develop attributes to develop and test theories about your data.

All theories should be tested with data. IoT data allows you to have a giant lab where you can run virtual experiments by segmenting and comparing the data you already have. By adding in external datasets, you can magnify the ability to find valuable patterns with IoT analytics.