Using its cell network and beacons in specific stores, Turkcell in Turkey along with its partners, provides customers in its loyalty program with in-store promotions when they are near certain retailers.

Many retail chains use Radio Frequency Identification (RFID) tags and sensors to optimize stocking and monitor movements inside warehouses.

Extreme Networks is partnering with the New England Patriots and their home stadium to monitor visitor traffic patterns. The stadium uses the data to understand where customers gather and price advertisements and product placements appropriately using traffic heat maps generated from the IoT sensor data.