Using layout positioning to convey importance

Layout position implies what is important and primary; you should take advantage of this to help communicate more effectively with your audience. In Western cultures, the eye starts in the upper-left position of a view. This is due to years of habit reading from left to right and top to bottom. This is where one's eye goes first by habit. Put the key message here: the answer to your starting point question.

As you travel right and lower in a view, put the visuals (including tables and text) in order of its position in the question tree. This will follow along with eye movement and the audience's thought process:

Recommended layout order when showing multiple visuals in same view

In other cultures, apply the same concept but follow the position order that aligns with reading order. For example, in Pakistan the language Urdu is written right to left - so the most important information should be in the upper right.

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