Even big data eventually gets too big and costly to maintain. Remembering the goal of minimizing costs while still maximizing value, make sure to develop a retention strategy for IoT data. Data could be simply deleted after it is retained for a certain amount of time. However, by doing this, you could miss out on building a future profitable analytics service that was not thought of before the data was thrown away.

There are other options that allow you to retain value of the data while minimizing the costs. We will discuss some of these next.