Home Page Icon
Home Page
Table of Contents for
End User License Agreement
Close
End User License Agreement
by
Business Skills All-in-One For Dummies
Cover
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Book 1: AccountingAccounting
Chapter 1: Introducing Financial Statements
Setting the Stage for Financial Statements
Income Statement
Balance Sheet
Statement of Cash Flows
A Note about the Statement of Changes in Shareowners’ Equity
Gleaning Important Information from Financial Statements
Keeping in Compliance with Accounting and Financial Reporting Standards
Chapter 2: Reporting Profit or Loss in the Income Statement
Presenting Typical Income Statements
Taking Care of Housekeeping Details
Being an Active Reader
Deconstructing Profit
Pinpointing the Assets and Liabilities Used to Record Revenue and Expenses
Reporting Unusual Gains and Losses
Watching for Misconceptions and Misleading Reports
Chapter 3: Reporting Financial Condition in the Balance Sheet
Expanding the Accounting Equation
Presenting a Proper Balance Sheet
Judging Liquidity and Solvency
Understanding That Transactions Drive the Balance Sheet
Sizing Up Assets and Liabilities
Financing a Business: Sources of Cash and Capital
Recognizing the Hodgepodge of Values Reported in a Balance Sheet
Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
Meeting the Statement of Cash Flows
Explaining the Variance between Cash Flow and Net Income
Sailing through the Rest of the Statement of Cash Flows
Pinning Down Free Cash Flow
Limitations of the Statement of Cash Flows
Chapter 5: Reading a Financial Report
Knowing the Rules of the Game
Making Investment Choices
Contrasting Reading Financial Reports of Private versus Public Businesses
Using Ratios to Digest Financial Statements
Frolicking through the Footnotes
Checking Out the Auditor’s Report
Book 2: Operations Management
Chapter 1: Designing Processes to Meet Goals
Getting Started with Process Improvement
Planning Operations
Improving Processes According to a Goal
Managing Bottlenecks
Chapter 2: Planning for Successful Operations
Planning from the Top Down
Exploring the Components of an Aggregate Plan
Considering Materials
Planning for Services
Applying Information to the Entire Organization
Chapter 3: Creating a Quality Organization
Reaching Beyond Traditional Improvement Programs
Adding to the Tool Box
Overcoming Obstacles
Book 3: Decision-Making
Chapter 1: The Key Ingredients for Effective Decisions
Distinguishing the Different Kinds of Decisions
Identifying the Different Decision-Making Styles
Recognizing the Workplace Environment and Culture as a Force
Developing the Decision-Maker: To Grow or Not?
Chapter 2: Walking through the Decision-Making Process
Clarifying the Purpose of the Decision
Eliciting All Relevant Info
Sifting and Sorting Data: Analysis
Generating Options
Assessing Immediate and Future Risk
Mapping the Consequences: Knowing Who Is Affected and How
Making the Decision
Communicating the Decision Effectively
Implementing the Decision
Decision-Making on Auto-Pilot
Chapter 3: Becoming a More Effective Decision-Maker
Upping Your Game: Transitioning from Area-Specific to Strategic Decisions
Displaying Character through Decision-Making
Improving Your Decision-Making by Becoming a Better Leader
Creating Safe and Stable Workplaces
Book 4: Project Management
Chapter 1: Achieving Results
Determining What Makes a Project a Project
Defining Project Management
Knowing the Project Manager’s Role
Do You Have What It Takes to Be an Effective Project Manager?
Chapter 2: Knowing Your Project’s Audiences
Understanding Your Project’s Audiences
Developing an Audience List
Considering the Drivers, Supporters, and Observers
Displaying Your Audience List
Confirming Your Audience’s Authority
Assessing Your Audience’s Power and Interest
Chapter 3: Clarifying Your Project
Defining Your Project with a Scope Statement
Looking at the Big Picture: Explaining the Need for Your Project
Marking Boundaries: Project Constraints
Documenting Your Assumptions
Presenting Your Scope Statement
Chapter 4: Developing a Game Plan
Breaking Your Project into Manageable Chunks
Creating and Displaying a WBS
Identifying Risks While Detailing Your Work
Documenting Your Planned Project Work
Chapter 5: Keeping Everyone Informed
Successful Communication Basics
Choosing the Appropriate Medium for Project Communication
Preparing a Written Project-Progress Report
Holding Key Project Meetings
Preparing a Project Communications Management Plan
Book 5: LinkedIn
Chapter 1: Looking into LinkedIn
Understanding Your New Contact Management and Networking Toolkit
Discovering What You Can Do with LinkedIn
Understanding LinkedIn Costs and Benefits
Navigating LinkedIn
Chapter 2: Signing Up and Creating Your Account
Joining LinkedIn
Starting to Build Your Network
Chapter 3: Growing Your Network
Building a Meaningful Network
Importing Contacts into LinkedIn
Sending Connection Requests
Accepting (or Gracefully Declining) Invitations
Chapter 4: Exploring the Power of Recommendations
Understanding Recommendations
Writing Recommendations
Requesting Recommendations
Gracefully Declining a Recommendation (or a Request for One)
Managing Recommendations
Chapter 5: Finding Employees
Managing Your Job Listings
Screening Candidates with LinkedIn
Using Strategies to Find Active or Passive Job Seekers
Book 6: Business Writing
Chapter 1: Planning Your Message
Adopting the Plan-Draft-Edit Principle
Fine-Tuning Your Plan: Your Goals and Audience
Making People Care
Choosing Your Written Voice: Tone
Using Relationship-Building Techniques
Chapter 2: Making Your Writing Work
Stepping into a Twenty-First-Century Writing Style
Enlivening Your Language
Using Reader-Friendly Graphic Techniques
Chapter 3: Improving Your Work
Changing Hats: Going from Writer to Editor
Reviewing the Big and Small Pictures
Moving from Passive to Active
Sidestepping Jargon, Clichés, and Extra Modifiers
Chapter 4: Troubleshooting Your Writing
Organizing Your Document
Catching Common Mistakes
Reviewing and Proofreading: The Final Check
Chapter 5: Writing Emails That Get Results
Fast-Forwarding Your Agenda In-House and Out-of-House
Getting Off to a Great Start
Building Messages That Achieve Your Goals
Structuring Your Middle Ground
Closing Strong
Perfecting Your Writing for Email
Book 7: Digital Marketing
Chapter 1: Understanding the Customer Journey
Creating a Customer Avatar
Getting Clear on the Value You Provide
Knowing the Stages of the Customer Journey
Preparing Your Customer Journey Road Map
Chapter 2: Crafting Winning Offers
Offering Value in Advance
Designing an Ungated Offer
Designing a Gated Offer
Designing Deep-Discount Offers
Maximizing Profit
Chapter 3: Pursuing Content Marketing Perfection
Knowing the Dynamics of Content Marketing
Finding Your Path to Perfect Content Marketing
Executing Perfect Content Marketing
Distributing Content to Attract an Audience
Chapter 4: Blogging for Business
Establishing a Blog Publishing Process
Applying Blog Headline Formulas
Auditing a Blog Post
Chapter 5: Following Up with Email Marketing
Understanding Marketing Emails
Sending Broadcast and Triggered Emails
Building a Promotional Calendar
Creating Email Campaigns
Writing and Designing Effective Emails
Cuing the Click
Getting More Clicks and Opens
Ensuring Email Deliverability
About the Authors
Connect with Dummies
Index
End User License Agreement
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Index
WILEY END USER LICENSE AGREEMENT
Go to
www.wiley.com/go/eula
to access Wiley’s ebook EULA.
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset