Book 6

Business Writing

Contents at a Glance

  1. Chapter 1: Planning Your Message
    1. Adopting the Plan-Draft-Edit Principle
    2. Fine-Tuning Your Plan: Your Goals and Audience
    3. Making People Care
    4. Choosing Your Written Voice: Tone
    5. Using Relationship-Building Techniques
  2. Chapter 2: Making Your Writing Work
    1. Stepping into a Twenty-First-Century Writing Style
    2. Enlivening Your Language
    3. Using Reader-Friendly Graphic Techniques
  3. Chapter 3: Improving Your Work
    1. Changing Hats: Going from Writer to Editor
    2. Reviewing the Big and Small Pictures
    3. Moving from Passive to Active
    4. Sidestepping Jargon, Clichés, and Extra Modifiers
  4. Chapter 4: Troubleshooting Your Writing
    1. Organizing Your Document
    2. Catching Common Mistakes
    3. Reviewing and Proofreading: The Final Check
  5. Chapter 5: Writing Emails That Get Results
    1. Fast-Forwarding Your Agenda In-House and Out-of-House
    2. Getting Off to a Great Start
    3. Building Messages That Achieve Your Goals
    4. Structuring Your Middle Ground
    5. Closing Strong
    6. Perfecting Your Writing for Email
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