Preface
Acknowledgments
PART I
THE FRAME GAME
One
Framing Innovation Framing: An Overview
“That’s the Way We’ve Always Done It!”
“Let’s Try Something Different!”
The Paradox of Paradox
Ideas in Search of Problems
“Framing” Framing
The Importance of Framing Innovation Strategically
Innovation Strategy vs. Tactics
Initiating Strategic Decision Making
Framing Innovation Challenges
Two
Question Banks: Understanding the Strategic Terrain
Question Banks (Q-Banks)
A Step-by-Step Guide to Q-Banks
Three
Challenge Banks: Generating Innovation Challenge Questions
Challenge Banks (C-Banks)
Four
How to Write and Evaluate Innovation Challenge Questions
Criteria for Evaluating Innovation Challenges
Relatively Simple Challenge Framing
Moderately Complex Challenge Framing
Complex Challenge Framing
Preframed Generic Challenges
Five
Constructing Conceptual Maps for Innovation Challenges
Mind Maps, Concept Maps, and Strategy Maps
Six
How to Conduct Innovation Challenges
The Types of Innovation Challenges
Preparing for Innovation Challenges
Conducting Innovation Challenges
Working Through the Stages of Innovation Challenges
PART II
AFTER THE GAME
Seven
Idea Management and Creativity Software
The Evolution of Idea Management Systems
Idea Management Software Programs
Eight
A Crash Course in Generating Creative Ideas: Individual Methods
Idea Generation Techniques
Individual Techniques Using Related Stimuli
Individual Techniques Using Unrelated Stimuli
Nine
A Crash Course in Generating Creative Ideas: Group Methods
Brainstorming Techniques
Brainwriting Techniques
Ten
Tips for Designing and Facilitating Brainstorming Retreats
Obtaining Buy-in from Stakeholders and Upper Management
Selecting an In-House Coordinator
Managing Expectations
Assessing Creativity Readiness
Creating an Idea Generation Agenda
Selecting a Location and Room Setup
Choosing Retreat Participants
Assigning Participants to Groups
Establishing Ground Rules
Controlling Pacing and Timing
Evaluating Data
Developing Action Plans
Planning Postretreat Activities
Conducting and Facilitating Problem-Solving Retreats
Eleven
Evaluating and Selecting Ideas
Evaluation vs. Selection
Basic Guidelines
Technique Descriptions
Twelve
Implementing Ideas
Importance and Nature of Implementation
Change and Implementation
Implementation Guidelines
Implementation Techniques
Bibliography
Index
