Strategy execution is complex and challenging. Excelling in strategy execution is essential for realizing the organizational vision, mission, and goals. The idea needs to be brought into actionable elements to keep teams aligned and everyone moving in the same direction. Goal setting and management of goals is one of the best-established ways to get things done in an organization.

OKRs are principles and practice (vision and execution) of goal setting. OKR is a strategy management system that focuses on strategy execution. OKR is a simple framework that lets you define the organization's primary strategy and its priorities. Objectives are the principles, and key results are the practice—it is a what and how of organizational vision. OKRs are based on four superpowers, as illustrated in the following diagram:

OKRs' superpowers include:

• Focus: Start with the question: What are our main priorities, and where should people concentrate their efforts? Commit to what truly matters and provide clarity on what is essential.
• Alignment: Make goals public and transparent. Connect with the team and get cross-team, bottom-up, and sideways alignment.
• Tracking: Visually track down the key results of each objective, down to the percentage point.
• Stretching Goals: Create ambitious goals to achieve something remarkable. Stretching goals allows people to reimagine and rethink.

OKRs provide visibility and a meaningful outcome to all stakeholders at various levels, from executive sponsors to teams. OKRs make the vision and mission of the organization clear. Team members that are working on day-to-day activities need visibility and clarity to the mission. They need to see how their everyday work has an impact on that organizational mission. The OKR framework allows you to define this link and provide visibility and meaning for everyone who is on the team.