Technology evangelism is about being an expert, to advocate technology and your product. Some organizations with a large product base roll out a separate technology evangelist role, but often, a solution architect needs to take the role of an evangelist as part of their job. As a technology evangelist, you need to be between people to understand real-world problems and advocate your technology to solve their business concerns.

Technology evangelism involves participating in an industry conference as a public speaker and promoting your respective platform. It allows you to become a thought leader and an influencer, which can help the organization to increase the adoption of its platform and product. Public speaking is one of the critical skills required for a solution architect, in order to interreact on various public platforms and present in front of a large audience.

An evangelist also creates and publishes content such as blog posts, whitepapers, and microblogs to advocate their product. They socialize the content to increase adoption and interreact with the user to understand their feedback. An evangelist works backward from the customer and communicates feedback to the internal team to help to make the product better. With time, as an evangelist, you will refine the message that works in the best interests of the organization.

Overall, a solution architect is a role with multiple responsibilities, and taking more ownership will help you to better succeed in your career.