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Typography, Referenced
Seemingly
perfect geometric
forms make up
character shapes.
Sans Serif Geometric
Simple geometric shapes heavily infl uence the construction of these typefaces. Strokes
appear like strict monolines, and seemingly perfect geometric forms make up the character
shapes. Geometric sans tend to be less readable (330) than Grotesques (60).
Simple geometric
shapes
Strokes appear as
strict monolines.
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Type Classifi cation and Identifi cation
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Defi nite squaring
of normally
curved strokes
Sans Serif Square
These designs, generally based on Grotesque (60) character traits and
proportions, have a defi nite and at times dramatic squaring of normally
curved strokes. They usually have more latitude in character spacing than
their sans serif cousins, and tend to be limited to display designs.
Condensed
typeface
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Typography, Referenced
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Script Formal
Script Casual
Script Calligraphic
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Type Classifi cation and Identifi cation
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These typefaces derive from seventeenth-century (10) formal writing
styles. Many characters have strokes that join them to other letters.
These script typefaces intentionally look informal or quickly drawn. Often they appear
drawn with a brush. Typically, character strokes connect one letter to the next.
These script faces mimic calligraphy. They can be connecting or nonconnect-
ing in design. Many appear written with a fl at-tipped writing instrument.
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Typography, Referenced
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Script Blackletter/Lombardic
Ornamental Antiques,
Art Nouveau, and Art Deco
Ornamental Decorative
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