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ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Typography, Referenced
Background Traits
Bickham is based on eighteenth-century lettering such as the
unparalleled engravings of George Bickham. The most recent
version of Bickham, released in , includes more than
, glyphs per font thanks to the wizardry of OpenType.
The fl uid typeface has been enhanced by a number of alterna-
tive characters, endings, ligatures, and ornaments available
in Bickham Script Pro. Its exaggerated posture calls to mind
romantic poetry and love letters from times past.
Bickham
YEAR
ORIGINAL DESIGNERS
Richard Lipton
CLASS
Flowing, Formal
A esigner’s jo wi come ve
o ha enging s he uantity
f nmatin n oise ncreas
uring he wenty- r entury. ose
o po e oa pographi
nde aning wi eet he
omunicative n reative ha eng,
s cia y uring ime en…
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JKLMNOPQR
STU V W X Y Z
1234567890 abcdefghijk
lmnopqrstuvwxyz
e ui on fox jum d
ver he ay og.
SELECTED BICKMAN ALPHABETS
-point Bickham Script regular
EXAMPLE
-point Bickham Script regular
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203
Typefaces and Specimens
Background Traits
Roger Excoff on based Choc on Japanese brush calligraphy,
with thick yet graceful strokes. Phil Grimshaw designed a light
version, which maintains much of the same quirks evident in
Excoff on’s rendition.
As a casual () script, Choc looks quickly
drawn, and this makes it less appropriate for
business or professional documents.
Choc
YEAR
ORIGINAL DESIGNERS
Roger Excoff on
CLASS
Nonfl owing, Brush
A designer’s job will become even
more challenging as the quantity
of information and noise increases
during the twenty-fi rst century.
Those who possess a broad typographic
understanding will best meet
the communicative and creative
challenge, especially during a time
when people know the difference
between one font and another—and
which ones read better or worse…
ABCDEFGHIJ
KLMNOPQR
STUVWXYZ
1234567890 abcdefghijk
lmnopqrstuvwxyz
The quick brown fox jumped
over the lazy dog.
SELECTED CHOC ALPHABETS
-point Choc regular
EXAMPLE
-point Choc regular
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204
Typography, Referenced
Background Traits
Morris Fuller Benton () designed Typo Upright in for
the American Type Founders, which became the basis for the
version of Monotype’s () French Script. Elegant in
nature, French Script shares a stiff , upright posture prevalent
in so many of the serif Didones ().
French Script is ideal for formal announcements and
invitations, but it lacks some of the animated qualities found
in other scripts because it does not have as many fl ourishes
and swashes.
French Script
YEAR
ORIGINAL DESIGNERS
Morris Fuller Benton
CLASS
Flowing, Upright
A designer’s job will become even more
challenging as the quantity of information
and noise increases during the twenty-
rst century. Those who possess a broad
typographic understanding will best meet
the communicative and creative challenge,
especially during a time when people know
the di erence between one font and another—
and which ones read better or worse…
ABCDEFGHIJ
KLMNOPQR
STUVWXYZ
1234567890 abcdefghijk
lmnopqrstuvwxyz
The quick brown fox jumped
over the lazy dog.
SELECTED FRENCH SCRIPT ALPHABETS
-point French Script regular
EXAMPLE
-point French Script regular
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Typefaces and Specimens
Background Traits
Type designer Matthew Carter () translated Charles Snell’s
eighteenth-century writing mastery into this graceful, linked
script. Like Snell’s original writing, this typeface has a reg-
ularity of form and even typographic color across the entire
character set.
Any deviation from the set tracking and kerning () would
cause the links between the letters of Snell Roundhand to
disconnect. It can be used to set small amounts of text type
() due to its well-defi ned counters and clear diff erentiation
between letters.
Snell Roundhand
YEAR
ORIGINAL DESIGNERS
Matthew Carter
CLASS
Flowing, Formal
A designer’s job will become even
more challenging as the quantity
of information and noise increases
during the twenty-fi rst century.
Those who possess a broad
typographic understanding will best
meet the communicative and creative
challenge, especially during a time
when people know the difference
between one font and another—and
which ones read better or worse…
ABCDEFGHIJ
KLMNOPQR
ST UVWXYZ
1234567890 abcdefghijk
lmnopqrstuvwxyz
The quick brown fox jumped
over the lazy dog.
SELECTED SNELL ROUNDHAND ALPHABETS
-point Snell Roundhand Script
EXAMPLE
-point Snell Roundhand Script
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Typography, Referenced
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