Job:03171 Title:Typography Referenced (Rockport)
Page: 172
ABCDEFGHIJKLMNOPQ RSTUVWXYZ
abcdefg hijklmnopqrstuvwxyz
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Job:03171 Title:Typography Referenced (Rockport)
Page: 172
166-205 03171.indd 172 9/23/11 4:17 PM
172
Typography, Referenced
Text
Job:03171 Title:Typography Referenced (Rockport)
Page: 172
Background Traits
Franklin Gothic has rather subtle transitions from its thick to
thin strokes, giving it a nearly monoline appearance at fi rst
glance. It possesses some humanistic touches too, such as a
curved tail on the Q and a two-storey g, making the font appear
more bookish than other sans serifs.
Franklin Gothic
YEAR
ORIGINAL DESIGNERS
Morris Fuller Benton
CLASS
Grotesque
A designer’s job will become
even more challenging as the
quantity of information and
noise increases during the
twenty-fi rst century. ose who
possess a broad typographic
understanding will best meet
the communicative and
creative challenge, especially
during a time when people
know the di erence between
one font and another—and
which ones read better or
worse with so ware’s default
120-percent leading.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
e quick brown fox jumped over the lazy dog.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
e quick brown fox jumped over the lazy dog.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
e quick brown fox jumped over the lazy dog.
SELECTED FRANKLIN GOTHIC ALPHABETS
Top to bottom: -point I Franklin Gothic light, light italic, and bold
EXAMPLE
-point I Franklin Gothic
A popular choice in advertising, expanded Franklin Gothic
in when Victor Caruso added new weights. He also
enlarged x-heights and condensed lowercase () forms. A
decade later, David Berlow () developed condensed, com-
pressed, and extra-compressed variations, further enhancing
Franklin Gothic’s versatility and popularity.
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