APP DEVELOPMENT

The following books are highly recommended in the area of application development.

Business and Project Management

The following books are highly recommended in the area of business and project management:

• Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success by Donna Fenn (New York: McGraw-Hill, 2009)
• For a different spin from this book (slightly more technical and legal), see The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed by Dave Wooldridge and Michael Schneider (New York: Apress, 2011)
• Agile Game Development with Scrum by Clinton Keith (Boston: Addison-Wesley Professional, 2010)
• Game Development Essentials: Game Project Management by John Hight and Jeannie Novak (Florence, Kentucky: Delmar Cengage Learning, 2007)
• The Game Producer's Handbook by Dan Irish (Florence, Kentucky: Course Technology PTR, 2005)

iOS Programming

The following books are highly recommended in the area of iOS programming:

• iPhone Programming: The Big Nerd Ranch Guide by Joe Conway and Aaron Hillegass (Boston: Addison-Wesley Professional, 2010)
• Cocoa Design Patterns by Eric M. Buck and Donald A. Yacktman (Boston: Addison-Wesley Professional, 2009)

Design and Art

The following books are highly recommended in the area of design and art:

• For design and project brainstorms, see iPhone 4 Made Simple by Martin Trautschold, Gary Mazo, and Rene Ritchie (New York: Apress, 2010)
• Tapworthy: Designing Great iPhone Apps by Josh Clark (Sebastopol, California: O'Reilly Media, 2010)
• A Theory of Fun for Game Design by Raph Koster (Sebastopol, California: Paraglyph Press, 2004)
• For an amazing repertoire of design ideas, see David Perry on Game Design: A Brainstorming ToolBox by David Perry and Rusel DeMaria (Hingham, Massachusetts: Charles River Media, 2009)
• The Design of Everyday Things by Donald A. Norman (New York: Basic Books, 2002)
• The Design of Design: Essays from a Computer Scientist by Frederick P. Brooks, Jr. (Boston: Addison-Wesley, 2010)
• From Idea to App: Creating iOS UI, Animations, And Gestures (Voices That Matter) by Shawn Welch (Berkeley, California: New Riders Press, 2011)

Marketing

The following books are highly recommended in the area of marketing:

• Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert (Indianapolis: Wiley, 2010)
• The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business by Timothy R. Pearson (New York: McGraw-Hill, 2011)
• Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler (Indianapolis: Wiley, 2009)
• The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani (Dallas: BenBella Books, 2010)
• Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen (New York: McGraw-Hill, 2011)