SUMMARY

It's sometimes easy to forget that Apple has its roots in great design and user experience, given its current corporate presence and popularity. Hopefully, now you can take some of the lessons Apple has to offer and strengthen your current and future apps with these in mind.

The purpose of this chapter was not to put the Apple design or customer service method on a pedestal as unquestioningly the right way to build hardware or software — after all, unless you have Apple's virtually unlimited resources, leadership, time, and talent, it's not always practical. Rather, the goal of this chapter was to encourage you to take targeted cues from an ultra-successful company with a proven track record for elevating user experience and form design, and mash them into actionable ideas that can help any developer in creating a stellar app.

Chapter 10 looks at one of the final pieces of the puzzle prior to release — how best to integrate the social networking phenomenon within and outside your app to engage and retain users.