Useful search engine terms include “app store metrics” and “app rankings.”
App Usage and Engagement Metrics
Following are resources for app usage and engagement metrics:
Flurry (full-service app metrics) — See www.flurry.com. Sites such as this (see Figure B-1) and the following two provide you with in-depth metrics, perfect for split-testing engagement within your app.
FIGURE B-1: Flurry is one of the top in-app metric providers, offering much more depth than just sales data
Useful search engine terms include “app analytics.”
Website Metrics and SEO
Following are resources for website metrics and Search Engine Optimization (SEO):
Google Analytics (website traffic tracking and solutions) — See analytics.google.com. This is a free and recommended way to keep track of most of your traffic needs.
Google Keyword Tool (keyword research) — See adwords.google.com/select/KeywordToolExternal. Best just to search for “google keyword tool” to get the link. Paired with Google Analytics, you'll be “SEO-ing” in no time. This is also a great way to do research for your app description and app's keywords.