WHO THIS BOOK IS FOR

Because the App Store houses dozens of categories and hundreds of new apps each day, the big question (especially for new or up-and-coming developers or publishers) is how can I ensure my apps stand out from the competition and make a profit? Consider this book a handy guide for finding the answer to that question.

You do not need a Harvard MBA to read this book — far from it, in fact. Although this book is filled with statistics and some curves, they are all easily explained. Business models are about pricing, marketing, and positioning your app within its niche, something everyone will have some familiarity with. Whether you are a developer, publisher, or entrepreneur trying your hand at iOS development, this book will teach you the ins and outs of ensuring that your app has the best chance at sitting at the top of your niche.