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Dedication
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Dedication
by Tyson McCann
The Art of the App Store: The Business of Apple Development
Cover Page
Title Page
Copyright
Dedication
ABOUT THE AUTHOR
ABOUT THE TECHNICAL EDITOR
CREDITS
ACKNOWLEDGMENTS
CONTENTS
INTRODUCTION
WHO THIS BOOK IS FOR
WHAT THIS BOOK COVERS
HOW THIS BOOK IS STRUCTURED
WHAT YOU NEED TO USE THIS BOOK
CONVENTIONS
ERRATA
P2P.WROX.COM
Chapter 1: A Brief History of Time in the App Store
TIME IN A TABLE
THE EARLY APP STORE
THE MODERN APP STORE
SUMMARY
Chapter 2: Setting Your Goals, Costs, and Expectations
CONFRONTING THE “HERO INVENTOR” SYNDROME
CONSIDERING YOUR FUNDAMENTAL COSTS
CONSIDERING YOUR OPTIONAL COSTS
MANAGING YOUR EXPECTATIONS
SUMMARY
Chapter 3: Researching the App Store Market
EXAMINING THE NUMBERS AND TRENDS
MAKING DECISIONS BASED ON RESEARCH
ANALYZING SUCCESSFUL APPS
ANALYZING UNSUCCESSFUL APPS
MIXING AND MATCHING
SUMMARY
Chapter 4: Knowing Your Customer
UNDERSTANDING APP STORE DEMOGRAPHICS
MEETING YOUR CUSTOMER'S EXPECTATIONS
SUMMARY
Chapter 5: Plotting the Stages of Development
LEADERSHIP AND YOUR TEAM
CONCEPT THROUGH RELEASE
SUMMARY
Chapter 6: Guidelines and Expectations for Developing Your App
POTENTIAL RISK AND REWARD
APP STORE BUSINESS MODELS
CREATING FOR A MULTITASKING WORLD
THE HALF-SECOND WINDOW
DEPICTING THE PHYSICAL WORLD
SUMMARY
Chapter 7: Creating Free and Freemium Apps
APP REVENUE TERMINOLOGY
BUSINESS REASONS BEHIND REVENUE MODELS
CONSIDERING RISKS AND REWARDS
HOW TO SUCCEED WITH A FREE APP
HOW TO SUCCEED WITH A FREEMIUM APP
SUMMARY
Chapter 8: Creating Paid and Premium Apps
BUSINESS REASONS BEHIND REVENUE MODELS
CONSIDERING RISKS AND REWARDS
HOW TO SUCCEED WITH PAID APPS
SUMMARY
Chapter 9: Adopting Apple's Approach
INFUSING AN INSANE AMOUNT OF CARE
ADAPTING APPS TO IPAD
CASE STUDY: TAPBOTS
SUMMARY
Chapter 10: Riding the Social Networking Wave
FOSTERING THE ULTIMATE VIRAL MARKETING: SOCIAL NETWORKS
TAKING CUES FROM FACEBOOK
IGNORING FACEBOOK CONVENTIONS
REWARDING USERS FOR PROMOTING YOUR APP
SOCIAL INTERACTION AS FEATURES
PROVIDING THE TOOLS FOR USERS TO CONNECT
SUMMARY
Chapter 11: Feedback, Maintaining, and Scaling
EVALUATING FEEDBACK
MAINTENANCE ISN'T JUST FIXING, IT'S MARKETING
SCALING
SUMMARY
Appendix A: Reading List of Recommended Books
APP DEVELOPMENT
CREATIVITY AND INSPIRATION
Appendix B: Online Resources
RESEARCH AND METRICS
PLANNING AND COMMUNICATING
DEVELOPING
MARKETING
INDEX
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