SUMMARY

In the last three chapters, you've learned about the risks, rewards, and ways to create an app using most of the main revenue models, including the current top-grossing freemium model.

The central point to remember is this: Monetize your app regardless of its main revenue model or initial price to utilize sensible in-app purchases if possible. Unless you're one of the few developers who are supporting a larger other-platform business, app, or brand, figure out ways to monetize it, sustain its position, and drive traffic to it using smaller apps and some of the social networking tips provided in Chapter 10.

Chapter 9 dives into some of the ways Apple has been successful with its approach to everything from intuitive user experience to customer support, app polish, and more.