Most organizations run multiple campaigns at any point of time. The effectiveness of the campaigns can be affected by other campaigns that were executed in parallel. Microsoft Dynamics CRM 2013 helps us to relate one campaign with other campaigns to keep track of the campaigns that can influence others' performances when measuring the effectiveness of a campaign. The following screenshot shows the associated view of the related campaigns:

Adding related campaign

Consider a scenario where multiple campaigns, such as sending newsletters to subscribed customers, e-mail notifications about the launch, and promotional events in malls and office complexes, were organized to promote a new car launched by a company. Now, the car manufacturer would like to study the cumulative impact of these campaigns that are run in parallel and their individual performance. With Microsoft Dynamics CRM 2013, we can track the effectiveness of overall marketing effort for the new car promotion by adding all the campaigns into a single campaign, run analysis reports against it, and track which individual campaign performed better than the overall average.