The success of a campaign can be measured by analyzing the responses recorded on it. One of the simplest ways to do this is by surfacing the campaign response data using the campaign performance report and analyzing the results. To launch the report, perform the following steps:
- Click on the REPORTS tab under the navigation MARKETING menu located at the top.
- Select the Campaign Performance report link from the list of available reports.
- In Report filtering Criteria, select the campaign you want to analyze (a maximum of 10 campaigns can be analyzed in one go).
- Run the report and scroll to the Campaign Responses section in the generated report. A result similar to the one shown in the following screenshot will be displayed:
Analyzing the campaign response
The report provides details such as the Response Rate and Cost Per Response, and also gives a graphical analysis (pie chart) of Response Code and Channel. You can best determine the ROI by analyzing the result set provided by the report.
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