In this chapter, we have seen how the versatile campaign management of Microsoft Dynamics CRM 2013 can be used by the sales and marketing teams at various levels. The flexible building block approach to marketing campaigns can help the marketers build successful strategies while giving them the freedom to enhance it. With its ability to track everything, from planning to campaign budget and cost to campaign responses, the direction they are heading to becomes clear to the marketers and lets them make quick corrections and adjustments to keep marketing on track.

It's true that the success of a marketing campaign is dependent on the underlying strategy, but every strategy needs a platform that is flexible enough to realize, organize, execute it, and measure its success. Now that we have explored the execution of the marketing campaigns, we will progress to the next stage of capturing and analyzing the campaign responses, and to know how we will do so, we will measure the campaign performance in the next chapter.