In this chapter, we have seen how Microsoft Dynamics CRM 2013 provides rich features for data analysis and visualization, along with a large set of out-of-the-box views, charts, reports, and dashboards, which provide a great starting point for the marketers. Using these tools, they can begin to identify hidden patterns in data and start to analyze the performance of their marketing activities. The data analysis and patterns provide continuous feedback to the marketers so that they can constantly improve their programs. The goal management feature provides a transparent system based on metrics to measure the performance of the marketing teams and calculate the direct impact on revenue, which brings in accountability to the money spent in marketing by the organization. In the next chapter, we will see how we can use additional third-party marketing tools to enhance the marketing automation features of Microsoft Dynamics CRM 2013.