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ISBN-10: 0-13-301142-9
ISBN-13: 978-0-13-301142-5
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Library of Congress Cataloging-in-Publication Data
Cagan, Jonathan, 1961-
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan, Craig M.
Vogel. — 2nd ed.
p. cm.
ISBN 978-0-13-301142-5 (hardcover : alk. paper)
1. New products. 2. Production planning. 3. Product management. 4. Marketing research. I. Vogel, Craig M. II.
Title.
HF5415.153.C34 2013
658.5’75—dc23
2012023464