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Printed in the United States of America
First Printing November 2012
ISBN-10: 0-13-309258-5
ISBN-13: 978-0-13-309258-5
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Library of Congress Cataloging-in-Publication Data
Davila, Tony.
Making innovation work : how to manage it, measure it, and profit from it / Tony Davila, Marc
Epstein, Robert Shelton. -- Updated ed.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-13-309258-5 (hardcover : alk. paper) -- ISBN 0-13-309258-5
1. Organizational change--Management. 2. Technological innovations--Management. 3. Industrial
management. I. Epstein, Marc J. II. Shelton, Robert D. III. Title.
HD58.8.D37 2013
658.4’063--dc23
2012033439