Title Page
by Craig M. Vogel, Jonathan Cagan, Robert Shelton, Marc Epstein, Tony Davila
How To Become Innovative (Collection)
- About This eBook
- Title Page
- Copyright Page
- Contents
- Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
- Copyright Page
- Praise for Making Innovation Work, First Edition
- Introduction to Updated Edition
- Introduction
- 1. Driving Success: How You Innovate Determines What You Innovate
- 2. Mapping Innovation: What Is Innovation and How Do You Leverage It?
- 3. Choosing Your Destiny: How to Design a Winning Innovation Strategy
- Choosing the Right Strategy
- Play to Win and Play Not to Lose Strategies
- Too Much of a Good Thing
- Clearly Defined Innovation Strategy Drives Change
- Do You Select an Innovation Strategy?
- Risk Management and Innovation Strategy
- Innovation Strategy: The Case of the Pharmaceutical Industry
- Strategy and the Innovation Rules
- 4. Organizing for Innovation: How to Structure a Company for Innovation
- 5. Management Systems: Designing the Process of Innovation
- 6. Illuminating the Pathway: How to Measure Innovation
- 7. Rewarding Innovation: How to Design Incentives to Support Innovation
- The Importance of Incentives and Rewards
- Motivation
- A Framework for Incentive Systems’ Design
- Setting Goals for Measuring Performance
- Performance Evaluation and Incentive Contracts
- Incentive Contracts
- Key Considerations in Designing Incentives Systems for Innovation
- Incentives and Rewards, and the Innovation Rules
- 8. Learning Innovation: How Do Organizations Become Better at Innovating?
- 9. Cultivating Innovation: How to Design a Winning Culture
- 10. Conclusion: Applying the Innovation Rules to Your Organization
- Endnotes
- Bibliography
- Additions to Bibliography for Updated Edition
- Index
- Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation
- Copyright Page
- Praise for Creating Breakthrough Products, Second Edition
- Dedication Page
- Foreword
- Acknowledgments
- About the Authors
- Preface
- Glossary of Acronyms and Terms
- Part One: The Argument
- Chapter One. What Drives New Product Development
- Chapter Two. Moving to the Upper Right
- Integrating Style and Technology
- Style Versus Technology: A Brief History of the Evolution of Style and Technology in the Nineteenth and Twentieth Centuries
- Positioning Map: Style Versus Technology
- Knockoffs and Rip-offs
- The Upper Right and Intellectual Property
- Revolutionary Versus Evolutionary Product Development
- Summary Points
- References
- Chapter Three. The Upper Right: The Value Quadrant
- The Sheer Cliff of Value: The Third Dimension
- Value Opportunities
- Value Opportunity Charts and Analysis
- The Time and Place for Value Opportunities
- VOs and Product Goals
- The Upper Right for Industrial Products
- The Upper Right of Commodity Products: Trading off Value among the Aluminum Can, the Plastic Bottle, and the Glass Bottle
- Summary Points
- References
- Chapter Four. The Core of a Successful Brand Strategy: Breakthrough Products and Services
- Part Two: The Process
- Chapter Five. A Comprehensive Approach to User-Centered, Integrated New Product Development
- Chapter Six. Integrating Disciplines and Managing Diverse Teams
- Chapter Seven. Understanding the User’s Needs, Wants, and Desires
- Overview: Usability and Desirability
- An Integrated Approach to a User-Driven Process
- Scenario Development (Part I)
- New Product Ethnography
- Lifestyle Reference and Trend Analysis
- Ergonomics: Interaction, Task Analysis, and Anthropometrics
- Scenarios and Stories
- Broadening the Focus
- Product Definition
- Summary Points
- References
- Research Acknowledgments
- Part Three: Further Evidence
- Chapter Eight. Service Innovation: Breakthrough Innovation on the Product–Service Ecosystem Continuum
- Chapter Nine. Case Studies: The Power of the Upper Right
- Reinventing the Classroom with Upper Right Seating Systems: The IDEO and Steelcase Node
- Ball Parks Play in the Upper Right: The Dallas Stadium and PNC Park
- Innovation in Machining: Kennametal Beyond Blast Titanium Manufacturing
- Electric Vehicle Innovation: Bringing Upper Right Transportation to the Twenty-First Century
- Upper Right Open Innovation Partnerships between Companies and Universities
- Summary Points
- Endnotes
- Chapter Ten. Case Studies: The Global Power of the Upper Right
- Chapter Eleven. Where Are They Now?
- Epilogue
- Index
- FT Press
How To Become Innovative (Collection)
Tony Davila
Marc Epstein
Robert Shelton
Jonathan Cagan
Craig M. Vogel
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