About the Authors

Jonathan Cagan is the George Tallman and Florence Barrett Ladd Professor in Mechanical Engineering at Carnegie Mellon University. Globally known for his rigorous and effective approach to product innovation, Cagan works extensively in research on innovation processes and tools, teaching and leading innovation teams, corporate consulting, and speaking engagements on the topic of innovation. With a focus on product strategy and innovation, Cagan has worked with a variety of companies, ranging from Fortune 100 to entrepreneurial start-ups such as Apple, P&G, GlaxoSmithKline, RedZone Robotics, Navistar International Truck, and Nissan. He also co-directs the Master of Product Development program at Carnegie Mellon. In addition to Creating Breakthrough Products, he is the co-author of The Design of Things to Come and Built to Love. For contact and further information, go to www.JonathanCagan.com.

During the last 30 years, Craig Vogel, FIDSA, FRSA, has been a consultant to more than 20 companies and advised and managed dozens of research projects and design studios collaborating with industry. He was recognized, in the 2008 and 2011 Design Intelligence publication listing of the best design and architecture schools, as one of the most admired design educators in the United States. He is cofounder and President of the Live Well Collaborative (LWC) a joint venture between UC and P&G. His education experience includes more than 30 years of teaching at all levels of undergraduate and graduate design education at the Institute of Design, IIT, The School of the Art Institute of Chicago, Carnegie Mellon University, and University of Cincinnati. His areas of expertise include Integrated New Product Development, Design Strategy, Design Foundation Studio, and Design History.