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Pula
Identity Design
Parabureau, Zagreb, Croatia
It’s not every day that a design firm is approached by a 2,000-year-
old client. That explains, in part, Parabureau’s very modern yet
very traditional identity solution for the Croatian city of Pula.
Pula is the largest city in Istria County, Croatia, situated at the
southern tip of the Istria Peninsula. The Pula City Tourist Board
asked Parabureau (Zagreb) to create a visual identity that would
better promote the city to tourists. Its existing crest was a tradition-
ally flavored emblem that contained a bold yellow Latin cross set
on a green coat-of-arms shield. It was not very twenty-first-century
in its old manifestation, but the Parabureau designers saw a lot of
potential in keeping the cross.
In considering Pula’s many attractions, they came up with the
slogan, “Pula is More.” The word more made them see the yellow
cross in a new way: as a plus sign.
“The old emblem and its green and yellow colors were already
widely accepted by Pula’s inhabitants, so we used it as the basis
for the visual identity,” says art director Igor Stanisljevic. “The
Latin cross from the emblem was transformed into the plus sign.”
Now the equation could be almost anything: Pula + whatever the
city wanted to promote.
The designers also created a modular visual communications
system which visually depicts various combinations, such as
“concert + amphitheater,” or “beach life + cultural event.” The
intriguing combinations of visuals made citizens and tourists alike
take a new look at Pula.
The design team selected lowercase letters in Heisei Maru Gothic
for several reasons: First, this face in the lowercase was a good
compositional balance with the plus sign. The other reason was
more hidden, but it makes sense for a city that wants to appear to
be more contemporary: “We wanted to move away from Roman
capitals,” says Stanisljevic.
Creative/art directors: Igor Stanisljevic and Marko Baus
Strategists: Igor Stanisljevic and Marko Baus
Art director: Petar Popovic
Designers: Maja Turcic, Kristina Ivancic
The new Pula city logo with a variety of applications that demonstrate the “plus” concept behind the design.
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D
= Design Firm
C
= Client
D
Niedermeier Design
C
Clear Bags
D
Brand Agent
C
Unused
D
Logo Design Works
C
Canadian Golf Links
D
Thomas Cook Designs
C
Canadian Missions Initiative
D
Landkamer Partners, Inc.
C
Landkamer Partners
D
A.D. Creative Group
C
Oakland Home Builders Corp.
D
Pavone
C
Living Branches
D
PurEthanol
C
Children’s Environmental Health Institute
D
Du4 Designs
C
Applied Solar Inc.
D
Kolar Advertising and Marketing
C
AgVenture Travel
D
Blue Tricycle, Inc.
C
The Content Crafters
D
jo
C
Numas Sustainability
D
artslinger
C
Glenora Community
D
Studio Grafik
C
Shin Ryoku
D
ADC Global Creativity
C
Lake Arrowhead Community Services District
D
TOKY Branding+Design
C
Brochsteins Woodworking
D
Deney
C
Kamed
D
KENNETH DISENO
C
RICO Y NATURAL
LOGO SEARCH
Keywords
Type:
Symbol Typographic
Combo
All
Nature
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= Design Firm
C
= Client
D
eight a.m. brand design (shanghai) Co., Ltd
C
laichy
D
LeBoYe
C
kayumanis boutique villas
D
julian peck
C
Sea Change
D
Six17
C
Mel Campbell
D
Aars | Wells
C
InnerChange
D
Studio Ink
C
Crusoe College
D
PenPixel Design
C
PenPixel Design
D
Schwartzrock Graphic Arts
C
Erica Allen
D
Studio Hill Design
C
By The Yard
D
Caliber Creative, LLC
C
Northwest Bible Church
D
X3 Studios
C
Seed Fund Management
D
ORFIK DESIGN
C
Plakias Resorts & Properties
D
Sebastiany Branding & Design
C
Fazenda do Braco do Eta
D
Luke Baker
C
Enough to Spare
D
Studio 2108
C
St. Louis Composting
D
Sebastiany Branding & Design
C
Ecolabor
D
LeBoYe
C
The Royale Springhill
D
Artisticodopeo Designz
C
The Blue Lotus
D
TOMCOM, Konzeption und Gestaltung
C
MANA Verlag
D
Webster Design Associates Inc.
C
United Nations
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C
= Client
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moosylvania
C
Aqualok
D
Sauvage Design
C
Discover Health
D
Ryan Miller Design
C
Nature Scape Management
D
Juan Pablo Tredicce
C
Juan Pablo Tredicce
D
josh higgins design
C
Vijolance
D
Karl Design Vienna
C
Lujong Eva Furrer
D
Dalius Stuoka
C
Demiu
D
M10 Design
C
Sindfhort-DF
D
Elements
C
Tienshan
D
Tom Hughes
C
Energy Innovations / Idealab
D
IF marketing & advertising
C
groovy spoon
D
m|sane industries
C
Triangle Women’s Lacrosse
D
Jolt
C
Dandelion
D
The Pink Pear Design Company
C
Dandelion Pages
D
Boswell Design Solutions
C
Nevada Cancer Institute
D
Carve
C
Idlewyld Inn
D
planet of shapes
C
MRU 2025
D
Helikopter Reklambyra
C
Vasterbottens Kakelugnsmakeri
D
Gavula Design Associates
C
The Fund for Public Schools
D
BrandBerry
C
ZipCoin
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= Design Firm
C
= Client
D
Strange Ideas
C
James Strange
D
Christopher Dina
C
City of Tokigawa (Proposed)
D
D&i (Design and Image)
C
Ryan Cooper
D
huebner petersen
C
Instructional Coaching Group
D
Stitch Design Co.
C
Anne Bowen
D
Sudduth Design Co.
C
St. John’s United Methodist
D
keith cummings
C
green thumb
D
Orange Label
C
Droits de l’Homme en Asie Centrale
D
Dreambox Creative
C
Liquid Bamboo
D
Sabingrafik, Inc.
C
San Diego International Airport
D
ID.Brand
C
Sumatra Palm Industry
D
brandStrata
C
Desert Teak
D
Jeffhalmos
C
Treefrog
D
Hvita husid
C
Krikaskóli
D
01d
C
bouqet.ru
D
Ramp
C
UCLA
D
Bronson Ma Creative
C
Hostess Brands
D
Jeremy Slagle Design
C
Justice Gardens
D
Mattson Creative
C
Brilliant Sky
D
Mattson Creative
C
Brilliant Sky
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