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A Wisp of Tea
Identity Design
Lin Shaobin Design Co., Ltd., Guangdong Province, China
A Wisp of Tea is a very Zen-based tea shop in Guangdong Prov-
ince, China. Its space could be described as very simple and
laconic, a place of peace and thoughtfulness where one can gain
refreshment for the body and mind.
The tea served in the shop is from the surrounding mountains. It is
unique, made from wild plants that have not been contaminated or
treated in any way. The tea is rare and very special, and the shop’s
owner wanted to convey that in his new identity.
Designer Lin Shaobin, of Lin Shaobin Design Co., Ltd., says the
client wanted to express the quality of the shop’s products so that
they would be enticed to enter the shop by not only his offerings,
but also the spirit behind them.
“He wanted to catch the sense of the inspiration, to express
the headspring of the shop’s feeling in the design,” Lin Shaobin
explains. “I wanted to bring the imaginary space to the people.”
The solution they developed is extraordinarily simple in its ren-
dering but replete with meaning. The barest representation of a
person sits in peace, contemplating the small container of brewing
tea. The steam from the brew moves slowly heavenward, which
could represent inspiration, prayer, or just simple thinking.
“The graphical representation for the words ‘a wisp of tea’ can
be profound as a symbol, so the logo is unique and exquisite.
The randomness and abstraction of the design gives space and
imagination to the people, with a deep Zen consciousness. So,
the logo truly demonstrates the tea’s flavor, how to achieve the
state of Zen through tea, and to understand the peace, reverence,
and simplicity of the spirit of the tea ceremony,” Lin Shaobin says.
Above: Designer Lin Shaobin’s trials for client A Wisp of Tea
centered around the concept of steam. Sketches from the
project show how the designer refined the design down to
its barest essentials.
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LOGO SEARCH
Keywords
Type:
Symbol Typographic
Combo
All
Arts
D
= Design Firm
C
= Client
D
Dickerson
C
Marcus Dickerson
D
J Fletcher Design
C
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D
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oneal design
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= Design Firm
C
= Client
D
BBM&D Strategic Branding
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Iconix
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STUBBORN SIDEBURN
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Vera project
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Newhouse Design
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Permanent Record
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365 Logo Project
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jo
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Christine Herbeck
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RedBrand
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GoGo Hairdressing
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C
= Client
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Device
C
Device
D
Nicole Ziegler
C
Jones
D
Meir Billet Ltd.
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Colors Etc.
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Marie Lorentz & Turner Watson
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united*
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scott conant
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Rick Johnson & Company, Inc.
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Brooklyn Style Foundation; for WÃ(c)yo.org
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D
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Design Center
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Keywords
Type:
Symbol Typographic
Combo
All
Miscellaneous
D
= Design Firm
C
= Client
D
Wizemark
C
Srdjan Kirtic
D
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Kristen Yngve
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Hole in the Roof
C
Brandon HEath
D
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Ph.D
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Christmas Run
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Pool
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The Bag Lady Project
D
Ullman Design
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D
The Pink Pear Design Company
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D
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D
Deney
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D
brandclay
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Matador Design Studio
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United Supermarkets
D
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BicycleTutor.com
D
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C
Kurt Weinberger
D
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King Cotton
D
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D
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D
ten:pm media
C
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D
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