There are many different promotion methods for an online store. The most effective methods are offering discount coupon codes on orders exceeding a defined value, setting discounts for certain products valid for a certain period of time, and even making discounts on wholesale bulk purchases. We will learn all the coupon and discount usages available in OpenCart.
In this chapter we shall learn:
- Coupon types (percentage-based, fixed amount, with free shipping)
- Applying discounts for certain products
- Applying wholesale discounts for bulk purchases
Coupons are one of the most effective promotion types for an online store. These are special short texts which customers enter on the checkout page to get discounts.
For example, DISC100 could be a coupon code for a $100 discount, valid between the dates 01.08.2010 and 01.10.2010.
OpenCart supports defining several different types of coupons. Let's learn about them with examples.
Sample coupon code variants are:
- Coupon code for 10 percent savings for all products
- Coupon code for 15 percent savings for all products with a minimum basket value of $200
- Coupon code for 4 percent savings on only a few selected products
- Coupon code for 8 percent savings on only a few selected products with a minimum basket value of $200
Sample coupon code variants are:
- Coupon code for $25 savings for all products
- Coupon code for $35 savings for all products with a minimum basket value of $200
- Coupon code for $15 savings on only a few selected products
- Coupon code for $5 savings on only a few selected products with a minimum basket value of $200
Additionally, we can offer free shipping and combine it with a percentage or fixed amount based coupon:
- Coupon code for $25 savings for all products and free shipping if the order value is more than $300
- Coupon code for 15 percent savings for selected products and free shipping if the order value is more than $200
Note that every coupon code is defined with a maximum usage value in OpenCart. For example, a $20 discount coupon which can be used maximum 50 times by customers. We can even limit the coupon usage per customer. For example, a coupon code which can be used only twice per customer, so for two orders only.