The Open Graph protocol uses <meta>
tag
markup to deliver a comprehensive view of a web entity within a user’s
social graph. These <meta>
tags
provide data about what is being described on a page or web source, such
as a business, movie, actor, or sports team.
Besides the type of information that describes what is being displayed on the page, you can also include geographic information and contact details.
The Open Graph ecosystem comprises two main elements:
These are the basics of the Open Graph protocol. The web application, or consumer, makes a request to the website for information about the site. The site, or producer, will respond with the metadata about itself. This process is depicted in Figure 10-1.
Next, we’ll explore how to work with and implement the Open Graph protocol.
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