Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. As our society moves ever closer to a professional consumer (“prosumer”) economy, the ways in which people create, publish, distribute, and ultimately find information and resources on the Internet will continue to be of great importance. This book will investigate further just how search, and therefore search engine optimization, is at the center of the Web and is your key to success in the new web economy.