I’d like to dedicate this book to Beth, Rob, Valerie, and Kristian, who are, without question, the principal joys of my life. I’d also like to thank the countless people in the SEO community who have helped me along the way.

—Eric Enge

I dedicate this book to my beautiful daughters, Chloë, Ilsa, and Cassandra, for their love and support, and for tolerating my workaholic tendencies. They are wise beyond their years. They keep me grounded.

—Stephan Spencer

I’d like to dedicate this book to the SEO community and note that, like Einstein, if I have had any success, it’s because I’ve stood on the shoulders of giants—to all those who practice, evangelize, and support SEO, thank you and keep up the great work. I’m also immensely grateful to Geraldine DeRuiter, love of my life, and the most talented writer this side of Hemingway.

—Rand Fishkin

I would like to dedicate this book to my late aunt, Anna Oliynik, who gave her tremendous love, support, and encouragement during the writing process, and who was taken from us before her time during the writing of this book. May your spirit be flying with the hummingbirds. I would also like to give my grateful thanks to Rosemary Garrison and to my mother, Robin, for all their love and support.

—Jessie C. Stricchiola