WHAT THIS BOOK COVERS

Although this book makes references to the current state of the App Store (some of which will become outdated as the App Store evolves), it is designed to be read as a business guide for finding your niche, assembling a team, developing, and marketing an app at any time, now or in the future.

Here is a small checklist of some of the important topics covered:

• Current and future trends in the App Store
• Methods of competitive research
• App development costs
• App Store business models and customer expectations
• Assembling a development team and outsourcing
• The stages of app development (including soft launch and post release)
• Marketing your app
• Social network integration within your app (including Facebook, Twitter, Game Center, and more)
• Effective ways to maximize social media in your marketing campaign
• Post-launch maintenance and support options

If any of these are of interest to you, then you should definitely be reading this book.