SUMMARY

In this chapter, you learned several valuable techniques for promoting your app from within and without via social networking. You learned about in-app social networks such as Game Center, OpenFeint, and Facebook. You learned which cues to borrow from Facebook, and how to adapt others to work for your app, such as incentivizing friends without being overbearing. You learned how to reward users via virtual gifts, free stuff like discounts, and the importance of a community as a reward for loyalty. And you learned how to use metrics and split testing to improve user engagement and drive long-term retention.

You saw examples of how to implement Facebook Connect and Apple's iOS 5 changes to Twitter integration. You also learned how to maximize other viral channels, such as with Facebook Fan Pages, Twitter feeds, and YouTube videos.

In Chapter 11, you learn how to handle post-release feedback, and plan for future updates and content to keep your revenue streams flowing.