Portraits should try to reveal something of the sitter’s personality, or give clues to their hobbies and interests. Giving a viewer visual clues is the easiest way to do this, and you can be as understated or as blatant as you wish. One effective method for representing this is to include clothing or items that are associated with the subject’s interests in the frame. Depending on the style of the image, make these elements as bold and graphic as you like, or instead place subtle clues to force the viewer to discover a hidden secret.
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