If it is within your control, it can be effective when shooting groups of people to ask each of them to wear outfits that complement and support each other aesthetically. If not, you run the risk of one member of the group’s clothing clashing with the others, possibly making someone stand out or visually isolating them from the composition. Choosing complementary outfits creates harmony, adds to the balance and can help create a feel-good mood for the shot. Of course, it is not necessary to choose exactly matching outfits, but rather select colours, tones and styles that work well together.
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