Using a studio flash set-up gives you total control of lighting. As well as being able to control the strength and direction of light, you can also control its quality, which means that you can make it as soft or as hard as you want. A softbox is ideal: use it with a white diffuser in place and you can create a soft, matte application of light; remove it to reveal the inner silver panels and you have a crisper, sharper effect with far more contrast. Once you have created the perfect balance, adjusting the power allows you full control of depth of field, as your working aperture is determined by the flash output. This versatility means you can play with form, shape, line and tone at will, like a painter arranging shapes on a canvas.
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