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In many situations that seemed desperate, the artillery has been a most vital factor.

General Douglas MacArthur, American General and Field Marshal of the Philippine Army (1880–1964)

Life is self-awareness and relationships. The former is how you're wired, and the latter how you're connected. All the effort you invest in establishing and growing your career is a matter of understanding and harnessing the first to improve the second. This chapter includes ideas and strategies to help you increase your effectiveness in connecting with your target audience.