BUILDING YOUR ONLINE
FOOTPRINT

The key to great marketing is remembering that even though you're all about your brand, your customer is not. As with any first date, getting a second date depends on doing your best to learn more about what the other person is interested in, and directing the conversation in that direction.

—Gary Vaynerchuk, Social Media Strategist (1975–)

A meme is a style, behavior, symbol, practice, or idea that spreads—like a virus—from one person to another. Memes are sort of “cultural genes.” They can both self-replicate and mutate. They can be transmitted via writing, speech, gestures, rituals...or online.

The explosion of online content—specifically, social media content that's mobile—is a culture-shifting trend, a meme of its own. This chapter looks at some of the leading social media platforms and how you can use them to connect to your audience, share with them, and ultimately find work.